GROWTH is

• Being open to new ideas.
• Seeking new opportunities.
• Looking for new and more effective ways to do things.
• Raising our expectations.
• Recognizing change as an opportunity.

TEAMWORK is

• Knowing we each have our own talents and abilities.
• Embracing diversity.
• Showing understanding, mutual respect and trust.
• Being open to new ideas.
• Finding strength in unity.

TRUST is

• Honoring commitments.
• Being honest, impartial and fair.
• Treating everyone with dignity, tolerance and understanding.
• Being dependable.

COMMUNICATION is

• Listening with an open mind.
• Making sure that what we are saying, is what is being heard.
• Knowing it is ok to say, "I don't understand."
• Knowing we communicate by our appearance, our actions and our words.

PROFESSIONALISM is

• Maintaining self-control.
• Being a positive role model.
• Treating people the way you want to be treated.
• Appreciating the city, its history and its culture.
• Knowing your job.

SERVICE is

• What we do every day as a part of our job.
• How we do our job.
• How well we do our job.
• Responding promptly and effectively.
• Showing respect, compassion and letting people know we care.

LEADERSHIP is

• Recognizing that everyone is a leader.
• Taking personal responsibility for your actions.
• Taking ownership of your job.
• Taking pride in your work.
• Being credible.
• Leading by example.

 LOYALTY is

• Being faithful and supportive of others.
• Being there through thick and thin.
• Believing and achieving the vision of the City of Norfolk.