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Posted on: November 22, 2021

The City of Norfolk Launches the ‘City Fingerprint Project’ to Combat Litter

Norfolk is one of three cities selected by Litterati to launch a data monitoring system for litter prevention

NORFOLK, VA – Litterati, a global litter data science company, recently selected the City of Norfolk to participate in the new City Fingerprint Project using the Analyze platform. Analyze allows cities to take a data science approach to develop a litter composite baseline in sections of the city, such as commercial corridors or illegal dumping hotspots. The platform then provides the who, what, where and when data on litter, so the city can better develop strategies to prevent it.

The project also expands the research through four evaluation periods in Norfolk to monitor changing conditions, as well as determine which litter prevention methods are working and which are not. 

“Litter is a global issue, impacting cities across the country. The City of Norfolk is excited to partner with Litterati to combat litter in our city, which has significantly increased during the COVID-19 pandemic. Data collected through Litterati will aid in ongoing public awareness, education and grassroots efforts to create a litter-free Norfolk,” said Mayor Kenneth Cooper Alexander, Ph.D.

Keep Norfolk Beautiful (KNB) has worked with its Love Our City and Litter-Free Norfolk campaigns, utilizing a variety of public awareness, education, and outreach to mitigate litter and illegal dumping. During the past eighteen months, KNB hosted volunteer outreach activities such as adopt-a-spots, community cleanups, special waste collections, green education, beautification efforts, and resident and business partnerships with the Green Bucket Brigade litter kit adoption project.  

Litterati partners with cities like Norfolk that have a strong dedication to using data in all its efforts, including those of Keep Norfolk beautiful, to make the city smarter and a better place to live and work for residents and the business community.

“You can’t solve a problem without first understanding it,” explains Litterati Founder and CEO Jeff Kirschner. “Norfolk is taking the first step to getting to the root of their litter problem.”

The City Fingerprint Project launches this month and will continue for the following year to conduct four litter monitoring periods, culminating with a final report on litter composition and evaluation of effective prevention strategies for Norfolk. 

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