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Communications Content Brief

2. Name

3. City Department
   -- Select One --Animal Care CenterBudget & Strategic PlanningCity AssessorCity AttorneyCity AuditorCity ClerkCity CouncilCity ManagerCity PlanningCity TreasurerCommissioner of the RevenueCommonwealth's AttorneyCultural Facilities, Arts & EntertainmentEconomic DevelopmentElectionsEmergency Preparedness & ResponseFinanceFire-RescueGeneral ServicesHuman ResourcesHuman ServicesInformation TechnologyIntergovernmental RelationsLibrariesMacArthur MemorialMaritime Center (Nauticus)Marketing & CommunicationsNeighborhood DevelopmentNorfolk Cares CenterNorfolk Community Services BoardOffice to End HomelessnessOffice of ResiliencePolicePublic HealthPublic WorksRecreation, Parks & Open SpaceRyan WhiteSheriff's OfficeUtilitiesVirginia Zoo

5. Partner Agency
   -- Select One --Chrysler MuseumCommission on the Arts & HumanitiesDowntown Norfolk CouncilFesteventsNorfolk Botanical GardensNorfolk Historical SocietyNorfolk NATO FestivalNorfolk Redevelopment and Housing AuthorityNorfolk Sister City AssociationSlover LibraryVirginia Arts FestivalVirginia OperaVirginia Stage CompanyVirginia SymphonyVisitNorfolkOther*

6. *If Partner Agency is OTHER

   Please list agency

8. Enter Date of Campaign Launch or Event

10. Project/Task Information

    Who? What? When? Where? Why?

12. Single-most Important Message

14. Primary Audience
    -- Select One --ResidentsBusinessesVisitorsSchoolsEmployeesMilitaryOut of Market

    To whom is the project/task aimed?

15. Additional Audience(s)

    1. Residents
    2. Businesses
    3. Visitors
    4. Employees

    1. Schools
    2. Military
    3. Out of Market

17. Audience Specifics

    (Possible sub-groups)

19. Communication Channels

    1. Website - norfolk.gov
    2. TV48 crawl - (Government TV Channel)*
    3. Video
    4. Social Media*
    5. Printed Materials
    6. Press*
    7. City Video Board (Slover, Pretlow, Van Wyck)

    1. City Video Board (Nauticus)
    2. Newsletter
    3. Direct Mail
    4. Paid Advertising
    5. Photography
    6. City Calendar
    7. Norfolk Cares

21. *Social Media Channels

    1. Facebook
    2. Twitter
    3. Instagram
    4. LinkedIn
    5. Nextdoor

    If social media was selected, please select channel(s)

22. For Social Media

    If you have social posts you want MarCom to reshare, please include social channel(s) and dates

24. *Press

    1. Check here if you plan to draft a press release (or media advisory) and you only need MarCom to review and distribute it.

26. TV 48 Crawl Text (if selected)

    Minimum Project/Task Basics

28. What efforts is your department planning in support of this project?

30. Approval Process

    Who will be involved in the review and approval process?

32. Notes

    Any additional information you would like MarCom to know

34. Supporting documents

    (Images, flyers, press release, etc.)

36. Additional documents

38. Additional documents

Leave This Blank:


39. 1. Receive an email copy of this form.
40. Email address

    This field is not part of the form submission.

41. Submit Submit and Print

* indicates a required field