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The original item was published from 10/9/2015 8:32:00 AM to 11/1/2015 12:20:00 AM.

News Flash


Posted on: October 8, 2015

[ARCHIVED] NPD goes PINK in October


The color pink is popping up everywhere as October turns its 31 days into a national breast cancer awareness campaign. Now, the Norfolk Police Department hopes their constant visibility will help spread the word and support those suffering from the disease.

In September, the Norfolk Police Department revealed its newest four-wheeled member and showcased the breast cancer awareness police vehicle.

This month, Police Chief Michael Goldsmith and his team have added pink to their uniforms in honor of those affected by breast cancer.

Every supervisor on the department now dons a pink hat band for the month of October. “Many officers within the department have struggled or know someone who has struggled with breast cancer,” said Chief Goldsmith. “It’s a way to support my officers and our community members who have suffered from the disease.”

The Norfolk Police Department has already received remarkable feedback from residents and business owners, as the pink-decaled police car drives through neighborhood streets. People have stopped to take photographs, waved at officers, honked their car horns, and provided positive support for the officers riding in the breast cancer awareness police vehicle.

“Breaking down barriers and promoting conversation among our officers and community members is paramount,” explains Chief Goldsmith. “It goes a long way in fostering our relationships and continuing to develop a solid foundation to build upon.”

The extra conversation not only enhances cancer awareness, but has a larger impact beyond the month of October.

When developing and maintaining community relationships, every little bit counts!

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